July 28 2015

You’ve just spent countless all-nighters, months, possibly even years creating the most epic game you’ve ever made. You’ve tested it countless times, you know it’s addictive and you are starting to see some organic growth… this is a pretty exciting time for any game developer. You’ve got that buzz in your bones as you envision it to be the next big thing and I bet you can see the light at the end of the tunnel! You deserve a big pat on the back. I’m sure that it has potential to go big. But it’s going to be one hell of a ride to make it big when you’re competing with the big boys such as Supercell or King. But hey, if they started as an indie dev, you can rise too…

The worldwide gaming industry is estimated to bring in $74.2 billion this year and these numbers are only going to rise, according to Superdata. Over 500 games are launched everyday on the iOS store. There are over 600,000 games in Google Play. How on earth can you stop your game from becoming a “zombie app”?

First thing’s first. You need a sticky game. Now, as an avid casual gamer, I could go on and on about what makes a game addictive, but you’re going to have to wait until next week’s article for the ultimate checklist. Oh? You already have one? Well then that’s brilliant. You’re ready to take on innovative ways to increase players, engagement and ultimately revenues. Are you ready to GetSocial? Ask yourself these questions to find out…

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The moral of the story…

  • Increase virality by implementing smart invites Our metrics have shown that 88% of users prefer to invite friends via Whatsapp, Kik and other chat apps over Facebook and Twitter.
  • Increase revenues by promoting in-app items on the activity feed
  • Increase engagement and build a community by adding an activity feed and chat Get players to connect with each other and reach out to them as a developer if they need help.