It’s 2017 and if you haven’t revamped your acquisition strategy yet, you’re probably going to lose out all your users before the next month. And if you’re looking for ways to not take a hit, this article is for you! With social becoming a way of life, GetSocial is introducing the one tool that will help you grow your app using your user’s relationships – the Social Graph.
Over the last year, social media has proven to be one of the most effective channels for user acquisition for apps across different industries. Be it games, lifestyle, eCommerce or productivity apps, the need for consumers to connect online has helped various businesses reach out to their target audiences with their unique value propositions.
You have seen apps maintaining Facebook pages, regularly interacting with their audience on Twitter, retargeting users on Instagram, creating communities on chat apps and running various advertisements on multiple channels to get their app discovered.
Now if that’s been your growth strategy too, it’s time to change things up and save some moolah!
In one of our previous posts on referral marketing, we discussed how people trust recommendations from their friends and family 7X more than the advertisements they are targeted with. Simply put, if your app gets recommended to a target user by a friend, he is more likely to hop onto the bandwagon.
And the best part? You don’t pay for the new user’s acquisition and they are more likely to remain loyal to your app; thereby reducing your churn rate as well.
Let’s take into account the 2 major challenges that apps face – user acquisition and user retention. If relationship marketing can solve the two, then why isn’t it your growth strategy for 2017 yet?
Relationship marketing is all about working on long term relationships with users. Instead of angling at one time conversions, the strategy looks into different ways to keep the acquired users engaged and loyal to your app.
The aim of this marketing tactic is to boost app engagement as well as the user’s participation in helping your app grow. The latter involving him inviting his friends and family to try out your app because he has had a great experience with it, and thinks it would add value to him as well – referrals.
In a usual scenario, a user would invite his friends to the app using social channels like Facebook, Twitter, etc or messages via popular chat apps like WhatsApp, Kik and more. But once their friend joins the app, they become individual users of your app. The relation that you acquired a customer through gets lost and that’s where you might lose out on engagement in some cases.
GetSocial Smart Invites on the game ‘Dead Target Zombies’
This is where Social Graph comes in.
The GetSocial Social Graph generates a fully automated graph for your app that connects your existing users with the friends they have invited to it; irrespective of the channel they have made use of.
So you always know which user is responsible for the others who have joined your app and who they are. This enables app marketers to create further personalized campaigns that could focus on creating group engagement or gamification scenarios that would actively engage the related users.
After all, isn’t it more fun when you and your friends do something together? Accomplish a milestone in an app you’re making use of or compete on a game’s level?
1. Greater user engagement rates
When related users are targeted together with contextual campaigns that nudge them to either compete or work towards a goal, they are more likely to participate in the activity. This boosts the number of app sessions per user and the overall user engagement rate for your app.
2. Lowered user churn rate
We have always said, the more your users remain engaged, the lower is your churn rate. Since related users can keep each other motivated to have frequent app sessions, the user never loses interest in your app. This drastically lowers your churn rate and you develop a loyal community of users as well!
3. More number of referrals
Once the users realise how your app is able to run campaigns that are designed to bring his friends together frequently, he becomes more likely to invite more people from his circles. After all, the bigger the circle, the more fun an activity is.
4. Higher in-app monetization
In a previous post, we discussed how having a community means you can monetize higher. A user’s actions can influence the purchase decisions his friend makes too. And the only way for them to keep a tab on each other is to remain connected in the app. Of course, activity feeds always help when trying to gamify the user’s session!
5. Easy integration
The Social Graph API is easy to integrate. All it will take is 5 minutes of your time and you could map out the relationships of all your users for your next engagement and monetization strategy! What’s more, is that the tool is integrated with the Facebook Graph API, letting you dig deeper into the social circles of your users.
Your app’s existing users are like your ticket to all those you’ve been targeting with various advertisements across multiple digital channels. Keep them engaged, become their go-to social channel to communicate with friends, help them keep up with relationships and see your app grow higher than your competitors!
Ready to make your app the ultimate place for friends to hang out?
Get started with your free trial of Social Graph on GetSocial today.