updated icon August 30 2016

In our previous post, we shared 10 simple ways that apps can use to reduce their uninstall rates by a whopping 20%. Today, we’re back with some more hacks that will help you further reduce your app uninstall rate and optimize its growth.

Growing a mobile app is challenging. With at least a hundred others getting introduced into the market every day – there will be a lot of competition offering similar features, and some completely going free, app marketers don’t just need to just ensure they acquire the right users (those who tend to be more loyal to their app), but also retain them for longer periods.

App churn rates, or uninstall rates, have been increasing over the years, given the increasing use of smartphones and businesses taking their offerings on ‘mobile’.

According to a study by Localytics, the average churn rate an app experiences reaches 80% in just 3 months from the time of download. That number clearly shows how hard it is to retain a user in your app!

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Hacks to reduce your uninstall rates

So instead of watching your users go, and experiencing high uninstall rates, here are a few tactics that will help you decrease the churn rate and even grow your user base further:

1. Make in-app chatting possible

Here’s the thing about app users – they tend to use chat apps more than any other app. The need to remain in touch with his friends and family, exchange messages with them through the day, results in often leaving another app’s session incomplete.

Using in-app chats you can create create a socialising platform right within your app. They can invite their friends and family to join them on your app, growing your users, and stay engaged by interacting more on the in-app chat. This reduces their need to switch between apps and hooks them to yours for longer durations, decreasing the probability of your app getting deleted.

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Ruzzle Adventure In-App Chat 

2. Establish an engaged community

People remain engaged with people. The more they see ‘their kind’ using and interacting with an app, the more are they encouraged to do so themselves. In simpler words, community driven engagement is something apps must definitely look into.

Create a community of your users within the app using social features like activity feeds and in-app chats. Be it the users engaging with one another or you being able to broadcast a message to them, an engaged community of users should be your primary goal. After all, engagement is the real measure of monetization.

3. Incorporate gamification in your strategy

Want to engage your app users on a whole new level? Use gamification. The tactic is popularly used to encourage engagement with products or services. Let your app users compete with the others or give them a way to score points that would keep them looking for the next award.

But for gamification, you need to ensure that a user knows there are others like him participating and what they are ranking so far. Incorporating activity feeds in the app lets users keep a close watch on what others are doing and winning, encouraging them to ‘try’ it out themselves as well!

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Adventure Smash In-App Activity Feed 

4. Create contextual and personalized content

Content is everything today. If you want more users or even want to keep the existing ones engaged, you need to create lots of contextual content. Promoting the right content to your users at the proper timing, will increase engagement rates and app sessions.

You can further optimize this engagement with deeplinking – this ensures that the user who clicks on a post link is taken to relevant page within the app; maintaining a consistent contextual message.

Also read: Why your game needs to target players with personalized campaigns

5. Offer dynamic pricing for in-app purchases

One of the smartest or the cleverest way to ensure your app always holds its place on a user’s phone, is to make him convert. Once a user purchases one of your in-app offerings, he is signaling that he is very loyal to your app.

By offering dynamic pricing, you can create purchases that are based on a user’s interaction with the game and his specific price point. A purchase that is custom made for him, to suit his purchase power, is more likely to be converted on.

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Source

6. Implement push notifications

If you want the user to remain loyal to your app and not leave it, you need to constantly remind the user to re-open the app, through push notifications. While occasional in-app messages are great for interacting with them, what happens when they are not on the app?

Create a robust push notification strategy that doesn’t feel spammy to the user. Use gamification, personalized messages or custom offers to keep pulling back the user for just ‘one more session’.

Over to you

To reiterate what we have always been saying, don’t forget to tap into opportunities where you can interact with your users to implement your mobile growth stack in a sustainable manner. Be it a developer to user conversation, or one with a community manager, it is important to keep a tab on all the insights and feedback shared by the users.

You might know what goes in the making of your app, but the user is who can tell you what he wants or expects from it!