So, you’ve spent months developing your new app. Don’t let all of that hard work go to waste, and ensure that you promote your app effectively in the online world. To help you get started, we’ve put together an in-depth guide that offers up insight on how successfully get your app noticed.
Optimize Your App Store Listing
It’s not enough just to list your app on iTunes and Google Play. You have to make sure that its stands out from other similar apps. You want to catch the eye of anyone who is interested in the type of app that you have to offer. Including high-quality screenshots that showcase the main features of your apps. Search engine algorithms pay attention to the different kinds of written and visual content in your listing, and ensuring that you have plenty of both will help your app rank higher than your competitors. Some examples of great listings include Pulsar Music Player, Nearify and Roblox:
It is also important to optimize the content in your listing. Provide plenty of information about your app, so potential users know exactly what you have to offer that competitors cannot provide. Ensure that this content contains relevant keywords, so your listing will appear in plenty of different searches. Check out the Google Keyword Tool to find out which terms to target to attract the most users. For more information on how to create the perfect app store listing, check out our Cheat Sheet.
Do Your Research
It’s important that you know about the future users of your app, so you’ll have to conduct some research. Take a look at other similar apps and identify your competition. Find out what their target audiences are and pay close attention to how they interact. This is a quick and simple way to find out what does and does not work when promoting your app so you can develop an in-depth marketing plan that will attract users.
After learning a bit more about your target audience, you’ll know the best way to reach out to potential users online. It’s important to know which social networks they are most likely to use and the type of tone that they will respond to.
Your research may find that your target audience is located in another part of the country or a different country altogether. To find out the best ways to approach potential users in other locations, use a Virtual Private Network to change your IP address, to virtually position yourself in that country, and get some perspective from another part of the world.
Get On Social
This should go without saying, but it is important to promote your app and brand on social media. Create well-rounded profiles that aim to interact with followers rather than simply sell to them.
Shazam sets a great example for entertainment app developers on its social networks. On the music app’s Twitter and Facebook, you can find updates about popular musicians, music awards and new releases. It also offers users a way to interact in a personal way, often retweeting comments and replying to followers. As such, it is also important that your app has personable social media profiles on Facebook, Twitter and any other social media networks that appeal to your target audience, encouraging followers to interact, share content and increase the reach of your app.
Pitch as Much as Possible
Identify the influencers and tastemakers in your industry, and reach out to them. You can use social media to research for yourself, and there are also plenty of useful tools that allow you to find relevant authorities, such as GroupHigh and Sellhack. LinkedIn is also a great platform for identifying journalists and editors who may be interested in your app.
Provide them with a short description of your app and invite them to review it. While bloggers and journalists will only review about 10% of the apps that they are pitched, any exposure is good exposure. There are thousands of opportunities to have your app reviewed by influencers, so keep pitching to get as much exposure as possible for your app.
Develop an In-Depth Content Strategy
Content continues to be king in the online world – but, this isn’t only limited to the written word. Your content strategy should also include images, videos, slideshows, podcasts and any other information that your target audience will find useful or entertaining. You don’t have to use all of these types of content, but you shouldn’t limit yourself to just one or two.
Keep a monthly or weekly schedule to ensure that you publish various types of content daily. It should always be useful and engaging, and you shouldn’t focus too much on using your content to promote your app. Your followers will share valuable content, which will increase awareness of your app in the long run and keep users coming back for more.
Keep Your Blog Updated Regularly
Your blog should be the main hub for all of the content associated with your app. It is important that your blog content is original and not entirely limited to self-promotion. Your blogs should provide users with valuable information that readers are unlikely to find anywhere else. For example, if your app is a game, maintain your blog with the latest developments in gaming technology. If your app is focused on music, post regular updates about popular artists that your target demographic may enjoy.
This gives potential users an idea of what your app and your team is really about. Informative, relevant blogs also demonstrate that your team knows what you’re doing, and helps to establish you as an authority. If users can trust the content that you publish on your blog, they will be more likely to share it and increase awareness of your app.
These are just a few of the ways to help you get started when promoting your new app. You should be able to reach out to your target audience and gain some attention. While it may take some time, you will eventually be able to increase awareness among potential users.