January 7 2019

Let’s talk about user acquisition today, especially about increasing user engagement when searching for and installing the app. Multiple app store optimization blogs mention that having a video of your app or gameplay increases the chances of a user installing the app as compared to static images.

At GetSocial we work extensively on driving referrals from friends (aka word of mouth marketing). We know that most of the referrals these days come through private messaging channels like WhatsApp, FB Messenger, SMS, etc. These channels are no longer just pure text. Take Snapchat, for instance. It puts photos and video content first.

Still, we mostly use text and links when it comes to app invites. But when you use rich media in your invite text, it improves the user engagement and increases invite to install conversions by 40%.

There are multiple ways to approach this – Using ReplayKit from Apple (no Android support obviously), Megacool, GetSocial, and other homegrown solutions. A couple of years ago, even Unity came up with their own service called Everyplay, which got quite popular but was discontinued in October 2018. That clearly leaves us with the options listed before.

So let’s analyze the available options and the best use cases for each of them.

Screenshot or GIF Capturing

We all love sending GIFs to each other in conversations. A great GIF in a great context is worth a thousand words. Now when someone sends you an app invite with a GIF that shows you their best moment in a PvP fight or an epic car wreck, instead of a static marketing image, wouldn’t it be a lot more interesting? We think a sneak peek like that into the game not just makes the invite more personal, but also instantly hooks the recipient’s interest.  

DIY Solution

Developers like to reinvent the wheel. It is recommended you consider the build vs buy decision when starting a project like that. It’s not complicated to build an easy frame capturing library, but you’ll be missing all the linking infrastructure and attribution behind it.

What’s more, it takes you away from what your core business needs.

Simply put, why reinvent the wheel when you can build upon a free open source GIF recording library for Unity and Native iOS. Check it out, send pull requests and start recording GIFs almost instantly.
CTA_Gif_Capture

Megacool

Megacool lets you record gameplay GIFs and share them via multiple channels. There are multiple ways to configure capturing too. They handle GIF and MP4 conversion preparing files for different sharing channels and enable deep links with rewarded referrals. Additionally, you get access to analytics around sharing and see the shared GIFs.

GetSocial

At GetSocial we care about the whole social layer of mobile apps and look for ways to make each part of the marketing funnel more human and personal. We believe that GIFs are just a part of the whole suite of social features your app may need.

If you need a complete social layer in your app with rewarded installs, friends graph, in-app communities, activity feeds, push notifications, automatic re-engagement flows – GetSocial is the way to go.

Recorded gameplay GIFs can be shared inside in-app communities, with friends as rewarded app invites, and inside push notifications. Just integrate the open-source GIF capturing library with the GetSocial stack of tools.

Feature Comparison

 GetSocialMegacool
App Invitesyy
Native Integration w/ Chat and Social appsyy
Install Attribution and Referral trackingyy
Deep Linkingyy
Web to App Conversionyn
Prioritize order of invite channelsyn
Localization support for invite textyn
Marketing Linksyn
Gameplay recordingyy
Time recordingyy
Capture Frame Recordingyy
Highlight recordingny
Timelapse recordingny
Configure capturing propertiesyy
GIF previewsyy
Rewarded GIF sharing for invitesyy
GIF sharing through Push Notificationsyn
GIF sharing in Activity Feedsyn
Social Graph (Friend graph)yn
Activity Feedsyn
Push notificationsyn
Analyticsyy
Rich attribution analyticsyn
Custom Event Trackingyn
Segmentation and Targetingyn
Third-party integrationsyn

Conclusion

Although Megacool and GetSocial both offer GIF recording and sharing functionality, the services they offer differ.

Megacool’s core competency is in GIF recording with different recording types, especially Highlight recording.

Whereas GetSocial focuses on the entire user journey through its vast number of social features to acquire, engage, retain and re-engage users. Given GIF capturing is not our core product we decided to make it available as an open source project so that you can get started with it easily.

If you need a complete solution to boost your app’s growth, engagement, and retention, sign up for GetSocial today and we’ll show you how to build a viral layer over your app in no time.