June 15 2017

Deep links let app developers onboard their new users and drive active user engagement effectively. It doesn’t just enable them to take a user to the right content in an app but is also useful in tracking the referrals and identifying in-app campaigns that haven’t been effective. But here’s why we think your app marketing needs GetSocial deep linking.

In a previous post, we discussed what deep linking is, why your app needs it and how you can use it to grow your app faster. 

The issue 

You stumble upon an advertisement promoting an app you had installed a few months back. The campaign immediately grabs your attention for the new features it is introducing, so you click through the ad – only to be taken to a landing page that is encouraging you to sign up or download the app. 

The only thought that comes to your mind at this point in time is, “Why couldn’t the app just get launched when you already have it on your phone?” 

For example, I’m looking for reviews on a place that I plan to visit with my friends. Now Google Search tells me that there are reviews on Yelp that will help me the most – isn’t it ideal if I could just click on the search result and be taken the specific page in the app. 

yelp google search deeplinking
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Simply put, deep linking enables app marketers to ensure that a user’s in-app experience is personalized. After all, when you’ve been using an app for months, who wants to be targeted with a ‘welcome’ in-app campaign suddenly? 

What does using deep linking result in? Working with various games and implementing deep linking in their apps, we found that it

  • Enables personalized user onboarding 
  • Boosts in-app sign-ups by a whopping 29%
  • Doubles your post-install user retention rate
  • Boosts user engagement rates drastically
  • Increases in-app monetization with targeted campaigns

Deep linking viral loop of user engagement

GetSocial deep linking makes it possible for you to personalize social media advertisements, retargeted ads, chat app promotions and more. It ensures that not all the targeted users are taken to a common landing page – if a user has the app installed, it ensures he is taken to the relevant screen instead. The tool understands the user’s journey in an app and enables the modern marketer to target them with custom campaigns based on where they are in the user lifecycle.

For mobile ads

Whether you’re an indie developer or one who is going with a publisher, chances are that you are using digital ads to reach your target market and drive app downloads. Using deep linking, you can go beyond just taking your ideal users to a landing page. You can direct your existing set of users to a corresponding screen within the app, driving more in-app conversions with targeted campaigns. 

This allows you to run campaigns on social media, chat apps, and other digital platforms by utilizing the web and user web behavior, thereby encouraging more activity within the app. 

Zappos-home-vs-product-page
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For push notifications

Most apps use push notifications as a strategy to keep their users engaged – especially the inactive ones. But the only tactic that works here is a high level of personalization, that takes the user from a message to the corresponding contextual screen in the app – giving them a clear direction of action, increasing the probability of conversions. 

For in-app messaging 

It is important that you go beyond offering just a great experience to a user to keep him hooked to the app. One of the most used tactics include in-app messaging. Using GetSocial deep linking you can direct a user to a screen that he hasn’t discovered in his journey or would suit how he interacts with the game, nudging him towards converting on in-app campaigns. We personally think it’s a lot better than bothering a user with irrelevant in-app popups! 

For app referrals 

Referral marketing is one of the most promising growth tactics for mobile apps. But when you’re encouraging a user to invite one of his friends at a level in your game, the user expects his friend to understand where he is and how he can join in right there from the point of installation. GetSocial deep linking can be used in Smart Invites to record an existing user’s actions in an app and take the referred user to the relevant screen within the app – creating a sense of gamification and ensuring easy onboarding instantly.  

app referrals deep linking getsocial

Conclusion 

If we had to sum up why your app marketing needs GetSocial deep linking, we’d say ‘seamlessness’ for a user. It is important to dissolve the line between web and mobile app experiences, to ensure an omnichannel experience that only amplifies your app engagement rates – no matter where your users are coming from. 

Simply put, deep linking ensures a stronger cross-channel marketing and offers a seamless omnichannel experience for users.

deeplinking