August 16 2016

We all know how user acquisition and retention is a very challenging task for app marketers. While creating an interesting game or a useful app comes first, it is the strategy and the tools you use to implement as well as execute it, that play a big role in its growth.

In this post, we’re going to discuss about how you can use GetSocial as your one-stop-shop for effective in-app marketing!

What is in-app marketing?

‘In-app marketing’ refers to deploying marketing tactics from within the app itself. Some of the main goals of in-app marketing include:

inAppMarketingCycle.png

Here’s taking a better look at how each of the goals can be achieved using the tools offered by GetSocial:

1. App growth via referral marketing

The growth of an app isn’t just dependent on the number of paid campaigns your marketing strategy includes. Organic growth is as important, and the only way to grow organically, is use word-of-mouth or referral marketing campaigns.

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Rovio’s Niblers referral marketing using Smart Invites

Here’s how GetSocial helps you create effective referral marketing campaigns:

  • Smart invites: Personalize your invites to offer a customized experience and get better results from the campaign. The invites can be easily shared on social media and other chat apps like Facebook, Twitter, etc.
  • Deeplinking: Push metadata right through app stores, to take new users to soft landing pages for a personalized experience.
  • Webhooks: Monitor all installs via Smart Invites, to reward users who are the most active at inviting their friends to the app and keep them motivated.

Also read: What Smart Invites can do for your app’s growth

2. Keeping the users engaged consistently

GetSocial offers tools like in-app chats, activity feeds and push notifications to boost user engagement. It helps developers to communicate directly with their users, as well as establish an ongoing relation with one another.

This in turn, helps create a social platform within the app, initiate and maintain a community of loyal users. Here’s what GetSocial can offer to address the user engagement challenge:

  • In-app chats: Users can chat with others as well as the developer, encouraging greater app involvement. Read more here
  • Activity feeds: Creates a seamless in-app user forum, where users can post messages and interact with one another. Read more here
  • In-app and push notifications: Deliver important messages to re-engage users – both in-app and when he is not using the app. Read more here

Also read: Want to monetize your game better? Create a community

3. Converting users into paying customers

In a post that discussed the top metrics that an app developer should care about, we mentioned how important it is to track how many users have turned into paying customers. But to convert your users into paying customers is a huge challenge, since for that they need to be confortable in making a bigger commitment with your app. Here’s taking a look at how GetSocial can help:

  • Personalised onboarding: Ensure you customize their onboarding experienced based on effective segmentation using deeplinking. The better their understanding, the more likely they are to stay and trust you.
  • Personalize in-app purchase recommendations: Track user behaviour in the app and create custom campaigns for purchase recommendations accordingly.
  • Offer dynamic pricing: Offer users the right purchase models based on their activity and encourage them to convert.
  • Social in-app purchases: Drive more sales via your community; since people can encourage each other to make a purchase.

Also read: Why games need to measure user engagement for higher monetization

4. Re-converting paying users

Once you have converted a user, your in-app marketing and monetization strategy should not end. The idea is to keep this user engaged with the app and re-convert him in a contextual manner at a later stage.

Since this user has previously converted on your campaigns, you know what are his triggers and you can use the insights to create high converting campaigns. This could be a special offer on a popular in-app purchase that the user might need to complete a level.

Also read: Player lifecycle: What it is and how can games optimize it

Over to you

Marketing your app in a competitive mobile environment is tough. The top grossing apps have figured a sustainable model for their growth – focusing on both organic and paid acquisition, keeping user engagement as their primary goal and implementing personalized monetization strategies.

What in-app marketing tactics are you currently deploying in your app?