A Facebook page serves as a great platform for games to interact with its players on a regular basis, without seeming too pushy and promoting different aspects of the game effectively. You can directly talk to your players on a real-time basis and give your game a ‘human’ touch almost instantly.
But with the increasing number of users and platforms that a mobile game needs to be present on today, providing quality responses is a task in itself. So here’s taking a look at whether games should implement community management in-app or continue using social media.
Why does your game need community management?
Creating an interesting game and letting your target market explore its possibilities on their own, might result in lack of engagement from your players. Having a human touch will certainly make your game distinguish itself from the rest.
In a previous post, we discussed how players remain motivated when there is a driving force behind them or people like them actively engaging with the app. Lets take a look at some of the reasons ‘why’ a mobile game needs effective community management:
1. To create and listen to players’ conversations
If your game wants to effectively monetize from its players, it is important to create a community. People need to know how other players like them are benefitting from in-app purchases in the game, giving them the slight nudge to do the same themselves. Community management helps you create, as well as monitor, conversations in this player community.
2. To get first hand player feedback
The first and foremost way to keep a player engaged in a game, is to let him know how important he is. Getting his feedback on the current features, levels and also asking for future recommendations, can make him feel wanted. Involving a player on the base level, ensures he sticks around long enough to see ‘his ideas’ get implemented or issues get resolved.
3. To keep the players motivated and engaged
Mobile game players need to be consistently engaged with for keeping them motivated. Since they choose to play your game only in their free time, it is important to strike a conversation with them then to pull them back before they indulge in other activities. In simpler words, this communication can help you retain your players and increase their in-app sessions.
4. To resolve game issues before they spread
It’s technology and issues are bound to happen. Even if they aren’t on the technical side of things, your players could be finding some aspect of your game too hard to understand or overcome. This is when they resort to social media or digital forums to look for solutions. An efficient community manager would nip this conversation in the bud by providing the right solution, at the right time – no room for negativity around your game!
5. To give your brand a human touch
People like associating themselves with people. Knowing there is a person like him behind the functioning of a game, makes him want to stay engaged with it longer. Community management helps you regularly interact with them as an individual, giving your game’s brand a more human touch.
6. To share and recommend valuable content at the right time
Community management also gives you the opportunity to target your audience with personalized content and recommendations, at the right time. Since you know what the players are talking about, who is the most active advocate and you automatically are able to strike a better conversation with them.
Example of social in-app promotion
But how does ‘one person’ manage a community of players on ‘many channels’?
So, back to our initial question: should games switch to in-app community management, continue the same on social media or keep both going hand-in-hand?
Considering the number of social media channels increasing by the day, in-app community management can keep your community centralized in one spot (your app) and keep social media manager separated from this role.
In case you’re wondering what the difference between managing your community on social media and in your app would be, here’s an infographic that clears the air:
In-app community management for games with GetSocial
GetSocial offers games a range of tools that help them personalize interaction with their players, keep them engaged, create effective monetization and growth strategies.
The tools enables the game to implement efficient community management, by enabling them to:
Create a community
With your new social network within your app, you can more easily build a strong community – and keep everyone motivated.
Direct contact with players
Now you can be in direct contact with your community, and manage & moderate discussions about your app.
Target and identify spenders & influencers – and reward installs, promote features and offer inspiring tips & tricks.
1. Create their own social platform and community
Instead of having to build a community from scratch on a social platform, GetSocial Activity Feeds automatically create an in-app community of players. On this platform, the players can keep a tab on what others are doing as well as network with them, and also interact with developer notifications or get their concerns easily addressed.
The ability to easily talk to each other, increases their app sessions, keeps them motivated and helps build a stronger community – without ever having to leave the app.
2. Establish a direct contact with players
In-app community management gives you direct control over player conversations. You can directly contact a player, broadcast a message to the entire community, manage or moderate the discussions about your app – all without having to worry about a competition tapping into the customer insights and feedbacks.
3. Fuel higher engagement
Since you can keep a close tab on all the conversations on this ‘one’ platform, you’re effectively able to fuel higher engagement without compromising on the quality. After all, you won’t have to switch from one platform to another just to reply to a reach out that was made hours ago.
Also, you can easily identify and target your influencers and frequent spenders with rewards to keep them motivated, promote new features more effectively, and offer tips and tricks to keep the players going!
Over to you
Community management is a challenging task. You need to be able to make timely interactions with existing players to keep them engaged, and also find opportunities to target your potential players – all in a contextual manner.
Social features enable you to run further personalize campaigns within the app, increasing the player retention rate on the game. This is why the top grossing games in the industry ensure their community is well managed in-app!
So, how effectively are you managing your game’s community? Is your community manager effective at creating a loyal group of players?