Social media is one of the best ways to acquire new users. Whether you’re paying for them programmatically and benefitting from the excellent targeting of the platform or using social integration within your app. The likes of Facebook, Twitter and even Snapchat all offer ways to help you expand your mobile game’s user base.

How though can you benefit from social channels? Which offer the best return on investment? And which opportunities exist in the market that perhaps haven’t been fully tapped into yet?

Reinout Te Brake, CEO of GetSocial, is the man in the know.Having helped found the company, which is all about encouraging game developers to use the power of social within their games, it’s not surprising that he had forthright and smart opinions on the matter.

Check out our interview with Reinout at Bright Mavericksevent Meet the Mobile Gaming Experts below to find out more. And remember to look out for more of other Bright Mavericksevents, where you can hear this sort of expertise first hand, by checking out Bright Mavericks event page.

Disclaimer: this blog post originally appeared on Bright Mavericks