In one of our previous posts stating the importance of social features in an app, we discussed how push notifications were an integral part of re-engaging users and boosting their lifecycle. In this post, we’re sharing some creative ideas on how to craft a push notification that actually brings back your users and boost your game’s retention rate.
According to Market Wired, implementing push notifications can boost the user retention rates of an app. They are effectively able to remind the user of what the app has to offer, get across its value proposition and bring them back to it.
Here are 7 examples of creative push notifications used by marketers that re-engage their users and immediately bring them back to their app.
7 creative push notification examples that actually work
1. Bring in a little bit of fun
The first and foremost example we want to share is the one we came across on Business Insider. The very reason it got featured on the publication, was the fun element to it! This game clearly wanted to mock the player as a competition first and then immediately let them know that it was a developer totally out of control. Gamification – on point!
Simon Circles Push Notifications
2. Create location specific notifications
Your player could be playing your game while travelling to work, heading back home or waiting for someone at a mall. So why not use his location to create custom push notifications that push him to get back to your app (pun intented)? For instance, the following notification by Pokemon Go lets the player be aware of the lures in his area – even puts a sense of urgency in the message to nudge him to play right away!
Or this one here, that lets the player know which Pokemon is near them.
Pokémon Go becomes alive with these Push Notifications
3. Sometimes just get straight to the point
There are players who play games on a daily basis. They are pretty serious regarding where they are in a game and what they need to do to win against their others. So it’s a good idea to get straight to the point with those players. This notification creates an immediate sense of urgency – well, because the village is being raided by Shrek!
Push Notification warning that Shrek is now a bad guy
An even better approach would be to taper with this message according to the player’s in-app engagement – the level he is at, what might interest him more to complete it, etc.
4. Or get a little philosophical at times
We all know there are days we need a quote or two to get us going or refuel our motivation. The same holds true for your players. So why not find a few quotes or create some that would be relevant to your game? Like this notification here that wants you to come back to the game and show your enemies the real hero you are!
Push a Philosophical Notification
5. Don’t forget to notify them of important changes
Is there a new level added to your game, a new feature or something that might interest a player? Then don’t forget to notify them of it! For instance, Clash of Clans is keeping it completely to-the-point here by letting its player know that the Air Defense has been upgraded to level 3.
Push Notification that player’s Air Defense is now way better than level 2
6. Give them something to rejoice
Use push notifications to let your players know that they have gained something in the game. For instance, this notification from Zoo Country lets players know that there are more coins to collect.
You don’t want to miss out on those coins, right?
Or this one by Candy Crush that notifies your player that he has full lives and can continue playing the game.
Full Lives! Let the Candy Crush Saga continue
7. Implement gamification in the notification
Why don’t you implement gamification when a player is playing your game? Use the social feature to challenge a player who is not currently having a session in the game. Or tell him how another player just beat his score in the game!
Nigel Zedman is up to no good
In case you’re wondering whether your players even want to be notified or not, or are you being too intrusive, here’s a fact – as long as you’re adding value to them every time you touch base, a user won’t mind getting the notifications. Similarly, you will need to test the frequency of notifications your users don’t mind receiving.
With GetSocial push notifications, you can send social notification when users interact with each other. After all, the more relevant and contextual your messaging is, the more likely a player is to act upon it.
How has your game been using push notifications till now?