Taking your concept to the app market is a tough task. Right from studying the market, developing the app, continually testing it and then marketing it, nothing comes easy to developers. Irrespective of whether you have gone solo or have a publisher to back your app, here are the top 11 tools you need to grow your app in 30 days! (Of course, you need to back everything with a strategy)
11 must have tools to grow your app in 30 days
The first and foremost thing you need to do if you want your app to be successful, is cater to what your target audience needs and expects. Usability Hub is a free community based tool that evaluates and test different app designs. From your screen flows to navigation, feature usage and more, now ensure your app is absolutely ‘ready’ with feedbacks from the pro!
As soon as your app’s ready to launch in the market, it is important that you focus on its app store optimization. After all, what better way than acquiring users with organic discovery? Gummicube offers ASO services that help new apps get better discovery in the market – iOS and Android, both. From keywords that are most searched by your target market to descriptions that get read, and converted on the most – they take care of it all.
Once your app starts getting users, it is important to consistently monitor its performance and how your users are interacting with it, and work on making their experience better. Taplytics is an A/B testing tool that allows you to test different experiences and push out fixes based on user data. From visual bugs to small typos you have made, discover the little things that your app lacks and make it better!
You can’t simply rely on organic traffic for user acquisition. You will need to aggressively market your app on digital channels if you don’t want your competitors whisking away your users. One of the must haves for marketing are microsites – if not a full fledged website. Pop.co offers a domain name, email address and a customizable website template that you can use for marketing purposes. Redirect people from social channels to your micro site and then to the respective stores – the possibilities are endless when planned right.
You might feel like we’re boasting a little here, but we’re all about engaging users right from the start. Using social features like deeplinking, activity feeds, push notifications, in-app chats and smart invites, GetSocial helps you engage your users with personalized campaigns tailored to suit their interests. Right from onboarding to making user convert in-app, and encourage them to further grow your app via word-of-mouth, the tools take care of it all.
With a 3,800% ROI and $38 for every $1 spent, email is the most effective channel for marketing – even when it comes to apps. By using emails, you can send targeted emails to users who have shown interest in your app or want to discover more before you launch. You can also use the channel for effective onboarding post a user’s sign up or to re-engage an inactive user! MailChimp offers 12,000 free emails to 2,000 subscribers per month – definitely a deal handy for marketing on a budget.
Apps often have a tough time effectively using social media to promote their features. While we listed a few creative ideas you can make use of, Feedly is a nifty tool to keep at hand. It helps you discover content related to your industry and what your target market is interested in. You’ll really never run out of content!
Talking of social media, gets us to our next tool that makes managing social profiles on multiple channels really easy. Buffer is a social media management tool that helps you schedule your posts beforehand and free up your time to make your app better! Truly a developer’s best friend.
Once your app starts getting users and is active on social media, it is important to monitor what they’re talking about closely. Are they saying good things about your app or are they complaining about it more frequently? Mention lets you monitor it all via one dashboard. It is important to maintain a good rapport to grow your app sustainably in the market!
Your work doesn’t really get over at launching the app, it is important that you keep your users happily engaged and work towards making their experience better. All users are not the same, while some might easily understand your app, there are going to be others who need a little help. Helpshift helps you integrate a customer service module into the app to resolve problems as they come, reducing your churn rates drastically!
11. App Annie
So you have everything in place for your app – social media, micro sites, marketing campaigns and more. The very next thing you need is to monitor the analytics closely. App Annie is an app store analytics tool that helps you monitor competitor performance, get demographic estimates, adoption rates, campaign performance, app ranking, reviews and a lot more. A definite must have for those who want to run effective data driven campaigns.
Marketing your app in a competitive market can be challenging. So equip yourself with the right tools from the beginning!
What other tools would you recommend to app marketers for sustainable growth?