Blog
Sharing our insights on mobile app marketing, user acquisition, engagement, retention, monetization and more.
Sharing our insights on mobile app marketing, user acquisition, engagement, retention, monetization and more.
Pre-launch, acquisition, engagement and monetization strategies that will help you shape your app marketing plan and make your app popular.
February 18 2020
What is app deep linking, how it works and things you should keep in mind to ensure its successful implementation [...]
November 22 2019
How to make your mobile app go viral? 5 ways to increase the viral coefficient of your app.
June 10 2020
Creative ideas on how to craft a push notification that actually brings back your users and boost your game’s retention [...]
March 12 2020
What is a soft launch and how does it differ from a hard launch? Let's find out what is better [...]
March 2 2021
What is device fingerprinting and how app marketers can use it for an effective mobile attribution tracking.
October 2 2019
What are the best referral programs to apply in your mobile game marketing? Check out for the referral program ideas [...]
March 5 2018
Comparing Branch deep linking, Firebase dynamic links, and GetSocial smart links. Which one works best for your app?
March 2 2018
How to implement gamification in an app? Check out 9 examples of mobile apps that have successfully used gamification to [...]
January 27 2021
Signup to our free app marketing email course and receive 10 bite-sized lessons.